![]() Sans-serif typefaces are typically modern looking. Image sourced from Inkbot Design Sans-Serif Type They are typically known to be easier to read for long-form content such as blogs, books, and newsprint. Serifs are often considered old-fashioned they look older and are often associated with print media. Serif typefaces can be categorized as letters with strokes that extend from them, while sans serif typefaces lack these strokes. If the typeface is not commonly included on most computers (meaning you had to source it externally), you’ll want to link to the typeface online or provide the text file. ![]() For simplicity sake, the two main categories of typography, sans-serif and serif are described further below: Furthermore, issues such as legibility, intended audience, and style are all things to keep in mind as they will help dictate your choice of typeface. When choosing a typeface to represent your organization, not only is it important to consider what a particular typeface says about your brand, but also its availability to use in the formats and mediums that you will require. Sans-serif, serif, slab-serif, and script are just a few of the many sub-genres of typography. So it’s important to consider typography when assembling the putting together the necessary elements of your organization.Įach typeface or font is unique and offers different advantages, therefore it is necessary to categorize them. Typography, as part of your organization’s brand, will be visible in many areas including social media, outreach campaigns, posters, emails, etc. Branding 33 Typography Photo by Alice Donovan Rouse on Unsplashīroadly speaking, typography is arranging text in an engaging, interesting, and legible way.
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