![]() Our research suggests … a warning - Nothing that you focus on will make as much difference as you think. People are exposed to many messages that encourage them to believe that a change of weight, scent, hair color (or coverage), car, clothes, or many other aspects will produce a marked improvement in their happiness. It can be a vicious cycle, hence the term hedonic treadmill. You’ve become habituated to the old reward, and this isn’t always a good thing. We get rapid pleasure from some of these things, but unfortunately it doesn’t last not, your brain quickly starts looking for more dopamine to achieve the same effect. The type of pleasures we adapt to and that put us on the treadmill in a way that is detrimental to our happiness (SWB) are commonly those sensual or sensory pleasures (mostly dopamine driven – like the pleasure we get from food, sex, drugs & alcohol) or can also be more of a status pleasure (both serotonin and dopamine driven – like the pleasure from the new car, or watch, or clothes). In the same way, we do gain satisfaction and pleasure when strive for and obtain the new car, house, tshirt, lover, job, pay-rise, promotion, however to this we also quickly adjust, and acquire a new ambition. But you get much less pleasure from your third slice. The first bite of the cake brings so much pleasure. The law of diminishing marginal applies to all pleasures. We might jump into a pool on a hot summer day, and temporarily find the water cold initially, but we quickly adjust and soon it does not feel cool at all. If you are a reader of personal finance blogs, you have probably been introduced to the idea of the hedonic treadmill. Tell me more about the Hedonic Adaptation/Treadmill? / I don’t experience Hedonic Adaptation/I don’t think I’m on the Treadmill? When the Hedonic Treadmill hits Ludicrous Speed.
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